The gallery is managed by Arts Alive!, a non-profit 501 (c) (3) organization, whose mission is to cultivate the arts in various ways. The group raises money to give it back to the Whiting-Robertsdale art community. This includes, but is not limited to, school programs, local theater, symphony, library, etc.

Arts Alive! also hosts a variety of annual events for the community, such as the Holiday Christmas Cookie Sale, the Holiday Home Tour, the Garden Walk, smaller community events such as decorating contests, fundraising, concerts, craft workshops, exhibits, as well as live music events, book signings, and so much more.